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What we did

Noktillu are unique, fashionable and easy to apply reflective designs you can iron-on to the clothing you already own. Your favourite jeans, running pants, cycling jersey, dog collar, your kids backpack, computer case ... you get the idea! Noktillu comes in a wide range of designs that will help you become more visible and less vulnerable to do the activities you love.


Founder Monica Bellini tasked Seca & Co with launching the product within Canada. Through a strategic launch campaign in partnership with a great product, Seca & Co secured impressive media coverage and attention, garnering over 5 million impressions within the first six months of the campaign.

Noktillu has been featured in the Globe & Mail, Best Health, CHCH, Rogers Daytime Kitchener & Ottawa, GLORY Magazine, CTV Your Morning, Global News, and more.

Noktillu Case Study
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