How to transition your brand and social media to make sure you are WINNING
By our lovely Marketing Manager, Brooke
Social media is one of those things that we all have but aren’t entirely sure how to fully use. However, especially in this world we live in now, it is one of the biggest and most affordable marketing platforms, and it’s available right at our fingertips!
This is why you need to make sure your business/company Instagram page is on its A-game.
*AHEEEM* This is your sign to hire a Social Media Manager *AHEEM*
We offer Social Media Management *JUST SAYING*
OKAY- I want to give you some tips & tricks on how to transition your brand and social media to make sure you are WINNING in comparison to your competitors.
FIRST THINGS FIRST.
Let’s start with the basics, these 4 tips should be embedded in your head every time you open up your business Instagram!
1. Organic Followers
This is soooo important.
We always see people with 125k followers, but then their engagement is terrible. No comments, barely any likes, minimal interactions, etc….
125K is only cool if you have 300+ comments on each post, over 3k likes on each post because that means it’s organic!
You want people to follow you who CARE about what you are posting, who get excited when you post and interact with your page as much as possible. SPAM followers are so yesterday and in 2021 we only want organic followers.
I would take 300 organic followers over 4000 fake ones. Any. Day.
Also, they’re super obvs.
REMEMBER-- Organic followers bring in sales, spam followers bring us nothing but just a number.
Engagement kind of ties into organic followers because with organic followers often comes engagement. BUT, take this little life hack with you next time you go post on Instagram and watch your insights SKY rocket.
20 minutes before & after each post you put out, go through your following page and connect with people through liking, commenting, stories, hashtags, DM’s.
React to stories, share other business owners posts that fall into the same category as you, make friendships & most importantly HAVE FUN. Don’t dread your instagram page, make it a space that you love and get excited about.
Consistency with posting, fonts, colour palettes, stories, time of posts etc, the list can go on.
Have 3-4 fonts you constantly use on your page and posts.
Post at least 1-3 stories a day. (Interactive stories are SO IMPORTANT)
Have a designated colour palette for your brand & instagram page. Stick to it
Be consistent with the time of your posts each time.
Stay relevant with your followers, if something is going on where you are not able to be active for a few days - LET THEM KNOW. The more personal the better.
NICHE DOWN. I know you are wondering “how can you even say this?!” but honey let me tell you, IT IS SO IMPORTANT TO FOCUS ON YOUR IDEAL CLIENT. That means specializing your content to the market you are aiming to attract.
In simpler terms, pick a niche that would follow along with your page. EXAMPLE: Mom blogger. Your niche would be other mom’s/parents. OR Foodie. Your niche would be other foodies or people in your community (specific age as well).
These are just some of the basics of social media management and some things that will help you PROGRESS with your page.
If you enjoyed my quick tips and would like to learn more, head on over to my Instagram page where I constantly update it with tips & tricks. @sociallybrooke__