What we did
HAPPN was the first dating app to use real-time, hyper-geolocation technology. This feature allows users to see a chronological timeline of people they have crossed paths with throughout their day, who were in the same place (within 800 feet) at the same time. HAPPN gives users the opportunity to connect with people that are already a part of their everyday lives and environment the moment their paths cross, allowing users to avoid missed connections and take advantage of second chances.
Alessandra worked with Happn in Canada for over three years, starting with the launch in Canada and then continuing to gain exposure for the brand for years following. The launch in 2016 was a success and garnered a reach of over 10 million within the first three months.
Notable media recognition includes Elle Magazine, CTV Vancouver, Huffington Post, La Presse, BT Montreal, Best Health, 680 News, The Marilyn Denis Show, Narcity, and many more.