What we did
The Gentlemen’s Expo is a three-day consumer show, targeted towards an underserved urban male demographic. As a start-up that launched in 2013, The Gentlemen’s Expo needed PR to gain traction and exposure in its inaugural year.
Alessandra joined the team and took over the PR portion of the consumer show, and within the first year, managed to build the media attendee list to over 150 bloggers and traditional outlets to the show. Due to the influx in media exposure and media relations that were created in the pinnacle first year, the Expo’s credibility was established, allowing for increased media attention in the following years.
Along with building great media relationships, Alessandra created a substantial communications plan, executed all media and talent relations prior and during the event, constantly communicating and educating media on the Expo’s mission and driving exposure to the event. The first two years garnered an audience reach over 60 million.
Media highlights include CP24, The Todd Shapiro Show, Global News, Breakfast Television, Sportsnet 590, 102.1 The Edge, Z103.5, Huffington Post, BlogTO, and many, many more.