What we did
La Fenice has been a staple of Toronto's Entertainment District for 34 years. The restaurant's doors opened in 1984, when chef and founder Luigi Orgera introduced Toronto's flourishing entertainment scene to a thoroughly Italian way of dining.
In 2018, Alessandra began working with the La Fenice marketing team on rebranding efforts and PR exposure. The restaurant underwent a massive renovation, therefore rebranding and redirecting attention was of utmost importance for the new image. Some tactics and story angles involved in driving attention to La Fenice included focusing on its authenticity, the many awards it has received, a partnership with TIFF, Summerlicious & Winterlicious, and the King St. Pilot project.
Notable media coverage for La Fenice includes CP24, Dine Magazine, 680News, GlobeAdvisor, Toronto Guardian, DailyHive and more.