So… WTF is PR?!
PR isn't often easy to understand.
When I tell people I am a PR professional, I either receive a blank stare or people reference Samantha Jones.
PR isn’t as complicated as people think. According to the Oxford Dictionary, the literal definition of Public Relations is “the professional maintenance of a favourable public image by a company or other organization or a famous person.”
Well. Ya. In a sense. But it’s also so much more than that.
Essentially, it is my job to get your brand in front of the eyes of the media. Unlike Marketing and Advertising, our efforts focus more on media attention than direct-to-consumer.
The reason for this is overall credibility. If your product or service is being reviewed by a big media company, and you can attach that name on your socials & email signature, you’ve gained some pretty cool credibility. It’s psychological.
When we see a new brand we know nothing about, but then we see “As seen on The Social”, we’re automatically more inclined to click through and check out what they have to offer.
A PR Pro’s job is also to manage and maintain the brand image to the public.
When we first meet me with a new client, often some of the questions I ask them include:
Who is your target audience?
What do you want to be known for?
Why are you doing what you’re doing?
This is because we need to develop a full understanding of the brand, and continue to tell that story organically. This works for product & service based businesses, as well as people.
Public Relations is an on-going job. Because it is often confused with marketing, most people think they can invest a few months to one campaign and get instant results, but PR is a marathon, not a sprint.
A PR person is meant to be a part of your team, an extension of your business, and a partner. We are there to make sure your brand is getting the attention it deserves All. The. Time.
If you have more questions about PR, send us a note! We also run a series on the Seca & Co Instagram every other Monday called “Myth Busting Mondays”, where we breakdown the typical PR “myths” and debunk them with detail.
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